Case Study: Aligning Stakeholders
Problem
A major energy services provider CEO had difficulty moving his business strategy into execution via his executive team, despite their assurances they were working on implementing it. Metricus deployed an executive assessment of strategy understanding, and the results showed only 20% alignment with the CEO.
Solution
Customer research confirmed that their satisfaction depended on the firm's performance in three key areas, none of which featured in the strategy. The team worked together to change the strategy, realign performance KPIs, add cross-function initiatives to support the strategy, and stop initiatives that did not.
Result
One year after deploying the strategy, customer satisfaction improved 10%, customer retention improved 20%, and revenue increased 24%. And as a result of focusing on initiatives that contribute to the strategy while stopping others, employee retention and employee engagement also improved.